Check out the first ad in a new breastfeeding campaign.
The purpose of this campaign is to expose the “booby traps” that undermine breastfeeding (like less than 3% of maternity centers are designated baby-friendly, less than 12% of women meet the AAP minimum standard of exclusive breastfeeding for 6 months, and there is limited access to qualified lactation consultants).
Cool! I was so excited to see an ad on tv by medela not long ago that shamelessly promoted the fact that breastfeeding is best! I think it was on the Discovery Health channel. I sure hope we will see more and more of these…