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Stimulus Package

stimulusCheck out the first ad in a new breastfeeding campaign. 

The purpose of this campaign is to expose the “booby traps” that undermine breastfeeding (like less than 3% of maternity centers are designated baby-friendly,  less than 12% of women meet the AAP minimum standard of exclusive breastfeeding for 6 months, and there is limited access to qualified lactation consultants).

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2 responses »

  1. Cool! I was so excited to see an ad on tv by medela not long ago that shamelessly promoted the fact that breastfeeding is best! I think it was on the Discovery Health channel. I sure hope we will see more and more of these…

    Reply
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